Revenue-Critical Pages
For hero images and product pages, keep visual trust high. Start around 85-90%, then evaluate key details like skin tones, product textures, and subtle gradients.
Tip: prioritize clarity over aggressive byte reduction.
Reduce image file sizes by up to 80% without losing quality. Perfect for faster websites, email attachments, and social media. 100% private processing.
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Smaller images load faster, improving your website's speed and user experience. Page speed is also a ranking factor for Google SEO.
Reduce data transfer costs and make your site more accessible to users on slow connections or mobile devices with limited data.
Most email providers have attachment size limits. Compressing images ensures your photos can be shared without issues.
85% quality - Optimal balance of size and quality
80% quality - Good for Instagram, Facebook, Twitter
70% quality - Maximum compression for previews
90-95% quality - Required for physical printing
95%+ quality - Preserve maximum detail
90% quality - Client work and portfolios
For hero images and product pages, keep visual trust high. Start around 85-90%, then evaluate key details like skin tones, product textures, and subtle gradients.
Tip: prioritize clarity over aggressive byte reduction.
For article images and non-critical supporting visuals, 75-85% is often enough. Smaller assets improve loading consistency on slower mobile networks.
Tip: use lower quality for thumbnails than detail views.
The reduction depends on source quality, dimensions, and content complexity. Photos with large, soft backgrounds compress much more than screenshots with sharp text. Expect bigger gains when you combine format conversion with dimension resizing.
Lossy compression can reduce quality, but in practical web workflows it is often imperceptible at sensible settings. The right test is side-by-side review at real display size, not extreme zoom.
Use 85% as your default starting point. Move up for premium product or portfolio imagery, and move down for thumbnails, previews, and non-critical supporting content.
In most browser-first workflows, WebP is the strongest default for size-quality balance. JPG remains useful for compatibility-heavy pipelines, while PNG should be reserved for transparency-critical assets.
Reduce file sizes and speed up your website. Free, fast, and completely private.
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